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On June 2, 2026, Stephen Curry and Li-Ning made it official — a 10-year partnership that brings together the greatest shooter in NBA history and China's most decorated homegrown sportswear brand. The deal, first reported by Shams Charania, gives Curry the platform to grow Curry Brand into a truly global name, with Li-Ning handling design, manufacturing, and distribution across basketball, golf, and lifestyle categories.
This wasn't a cold business arrangement. Curry had already been on court in Li-Ning's Way of Wade 12 during his 2025–26 comeback — three games in, before any contract was signed. The shoes passed the test. The partnership followed.
For Li-Ning, it's the second chapter of a playbook that worked with Dwyane Wade — a decade-long partnership that turned the Way of Wade line into one of the most respected basketball shoe series in the world. For Curry, it's full ownership: under this deal, he retains control of Curry Brand, can sign his own athletes to the brand, and will launch a complete golf product line alongside the basketball collection.
The first official Curry Brand × Li-Ning products are on the way. Until then, this is where you'll find every Li-Ning shoe Curry tested, trusted, and chose to wear before the ink was even dry.
Curry Brand
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Someone in Tyler, Texas, United States purchased Li Ning Titan 2 Unisex Daddy Shoes worth $249.99. -
Someone in Tyler, Texas, United States purchased Li-Ning Soft Plus 2 Men's Everyday Comfort Shoes worth $76.99.
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