Loh Kean Yew is Singaporean badminton player for men's singles world champion. After winning the 2021 BWF World Championship, he becomes the most famous badminton player from Singapore. Now he is sponsored by Li Ning, we have seen he wear Li Ning badminton shirt, short. For racket, he has been used Ax Foce Max Dragon, Turbo Charging 75C and Li Ning Flame N55 II with Li Ning No 1 or 5 badminton string. For shoes, Loh Kean Yew normally wear Li Ning Gyrfalcon, and mostly Gyrfalcon iv and V（HY-4, HY-5). From 2023 Fall, he begin to use Axforce 90 Dragon Max badminton racket and wear Gyrfalcon V.